The Email Marketing System (EMS) from Worldsoft is an optimal, all-in-one solution for email marketing. The EMS builds on the CRM from Worldsoft and accesses the data contained within the CRM.
Duplicate data maintenance is eliminated.
The EMS enables the sending of personalized email circulars and follow-up emails. It is possible to generate PDF newsletters, and an online survey module is also available.
Experience has shown that automated FollowUp newsletters increase turnover by 200 to 300 percent, sometimes even up to 1,000 percent!
Before using the EMS, it is necessary to configure the settings.
Continue to the EMS settings ...
The video tutorials for the EMS provide a quick overview of how the EMS works.
The video tutorials can be found here:Video tutorials
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Macros (placeholders in your email templates) are used to personalize your email circulars, and it is also possible to include recipient-specific data. A personal email is significantly more effective and grabs the attention of the recipient. The EMS guides you step by step, all the way to the dispatch of the email circular.
The WBS mailings support saves you a great deal of management time. Henceforth, you will only need to compile a letter once, and will be then able to generate a PDF automatically for all selected customers.
Email circulars can form part of a newsletter. A newsletter consists of any number of emails, which are sent to newsletter subscribers with up-to-date content for as long as the subscription is active. A newsletter is subject to the applicable opt-in rules.
FollowUp newsletters are a series of emails which are sent as response to an enquiry. Most sales are only realized after the 5th to 12th email contact. FollowUp emails serve as a reminder and build trust. FollowUp emails are also very suitable for cross-selling, i.e. the sale of supplementary products or services. FollowUp emails are subject to applicable opt-in rules.
In the campaign newsletters, the start date is used as the basis for the dispatch of a predetermined series of emails. A campaign newsletter can, for example, be used for marketing new products or special offers. A campaign newsletter is subject to the applicable opt-in rules.
In the case of event newsletters, it is the date of an event that determines when the respective emails are sent. Event newsletters are sent in certain predetermined time intervals prior to the event. This will increase the participation rate for your event. An event newsletter is subject to the applicable opt-in rules.
The dispatch of newsletters is subject to regulations. This is the fundamental difference between reputable email marketing and spam emails. In our system, your customer explicitly agrees to receive your newsletter (double opt-in), and can unsubscribe again at any time with a single click (opt-out).
Surveys can be used to obtain valuable information and increase customer loyalty. Online surveys can be created easily and quickly in the EMS. Your customers are then sent an email containing a link to the survey page. The survey results are displayed in realtime as figures and charts.
When someone fills out a form on your website to request information, the system will automatically send him an appropriate email reply - 24 hours a day, seven days a week! This autoresponder function is already included in the free CRM. You can find the relevant instructions here:
Macros are available for personalizing your emails, letters and invoices. These macros automatically insert the correct name and form of address into the mailings for each recipient.
The birthday module automatically sends email birthday greetings. All you need to do is define the text and enter the correct date of birth of the customer. The birthday email will then be sent automatically on the respective birthday.
Email reports provide an overview of all the emails that were sent by the EMS. This includes emails that were sent automatically by the system, as well as FollowUps, invoices, reminders, credit notes etc. that were sent by email.